Getting Personal: How Personalization Improves Business and Customer Experience

Audiences across industries have come to expect that when they interact with a brand, the experience will get increasingly personalized to their specific wants and needs. For companies to keep their edge and grow margins, they have to deliver content and functionality tailored to customer segments, and ideally to each customer. The task might seem daunting, but as user data becomes more accessible and technologies advance, creating and implementing a personalization strategy is not only within reach, it’s imperative.

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